Here is what Panatone detected as the colors that were mostly used in the London Fashion Week for Fall 2017.
Pantone is the world-renowned authority on color and provider of color systems and leading technology for the selection and accurate communication of color across a variety of industries. The PANTONE® name is known worldwide as the standard language for color communication from designer to manufacturer to retailer to customer.
The Panatone website says:
“Every season the team at the Pantone Color Institute evaluates the colors shown by fashion designers in their collections at New York Fashion Week. This information is then used to create The PANTONE Fashion Color Report where we highlight the top 10 colors for men’s and women’s fashion for the upcoming season. ”
Regarding the London Fashion Week;
“Led by a vivid Flame Scarlet, the color palette for Autumn/Winter 2017/2018 is comprised of strong classics colors complemented by a few unpredictable shades for the autumn and winter seasons,” noted Eiseman. “Unexpected combinations such as Royal Lilac and Otter Brown or Lemon Curry with Bluebell are eye-arresting and create an unusual color dichotomy.”
We are so happy that our purple is a chosen color for this fall season!